What’s the Difference Between …?

Saturday, April 23, 2011

… a Prospect and an Investor?

None whatsoever, as far as I can see.

In both cases you are working to convince someone to part with some money UP FRONT, to bet on your ideas, service or product.

A recent itBusiness.ca article “ Why elevator pitches don't work with investors ” brings this home.

“The problem with elevator pitches is than no investor cares what you do,” said Mothersill. “It’s not that you’ve built a better mousetrap – it’s what pain does that mouse trap solve in the marketplace and whether or not there’s a buyer for it.”

So true of your clients.

“"Investors want to make sure that their money will be secure and that they will get a profit out of their investment,"”

So true of your clients.

“Twelve items that should be included in the presentation document are: …”

So true of your clients.

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